Sea Link Projection Mapping / Afrezza

Client

Cipla

Category

Experiential Marketing, OOH

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A landmark projection, right in the heart of the city.

The Brand Brewery partnered with India’s pharmaceutical giant, Cipla, to announce the launch of Afrezza, a first-of-its-kind healthcare innovation and the world’s only available inhaled insulin.

For the first time ever, a healthcare brand illuminated the iconic Bandra–Worli Sea Link, transforming one of Mumbai’s most celebrated landmarks into a canvas for innovation and marking the occasion as a truly historic moment.