The CeraVe Acne Academy, launched in India in partnership with Nykaa, was designed as an educational and experiential campaign to introduce the CeraVe Blemish Control Range. Built around learning, engagement, and product discovery, the initiative brought together skincare expertise, influencer participation, and immersive brand storytelling in a focused on-ground experience.

Hosted as a curated gathering for the beauty and skincare community, the experience welcomed 50+ fashion, cosmetic, and lifestyle influencers, creating an environment where skincare education and brand interaction could happen naturally. The event featured a dermatologist-led masterclass with Dr Rashmi Shetty and Xavier Fastinger, offering expert insights into acne and blemish care while explaining the science and formulation behind the new CeraVe range.

To complement the educational sessions, the venue was designed with interactive engagement including selfie corners, a playful activity arena, and custom tote bag design stations, giving attendees multiple touchpoints to interact with the brand.

The Brand Brewery led the experiential execution for Nykaa, managing the end-to-end on-ground production and experience design. The result was a dynamic event that combined education, engagement, and influencer-driven storytelling, helping introduce the new range in a meaningful and memorable way.