At The Brand Brewery, we specialize in bringing heritage-rich brands into the digital age and our collaboration with Tulsi Sarees, a legacy cotton saree brand based in Mumbai, is a shining example of that.

Tulsi Sarees is known for its 100% pure cotton sarees and operates out of a sprawling manufacturing unit in Badlapur. While the brand is rooted in Maharashtra, its heart beats strongest in Odisha, where it enjoys a loyal and growing customer base. When they approached us for digital marketing for sarees, we knew we had an opportunity to bridge tradition with trend.

How We Wove a Digital Presence for Tulsi Sarees

1. Tulsi Sarees Instagram Strategy
   Instagram is where culture meets creativity, and for Tulsi Sarees, it became the perfect stage to showcase their collections.
   We curated an Instagram-first strategy that included:

• Reels that trend: From draping styles to festive looks, we produced stylish and relatable saree reels that highlighted the beauty and versatility of their designs.
• Collab campaigns with influencers in Odisha: To build hyper-local trust and expand brand recall, we worked with regional creators to co-promote content as collab posts on Instagram.
  

2. Content that Connects
   We crafted a mix of:

• Interactive contests and engagement campaigns to generate buzz and encourage shares
• Captivating storytelling around the brand’s history and saree-making process
• Photoshoot concepts and video scripts that turned product catalogs into visually compelling digital experiences
  

3. Website Development with a Legacy Lens
   Beyond social media, we developed a corporate website that wasn’t just informational but also experiential. Visitors could explore the legacy of Tulsi Sarees, view a factory showcase video, and dive deep into what makes their cotton sarees special.
4. B2B-Centric Social Media Handling
   Unlike most fashion brands, Tulsi Sarees doesn’t sell directly to customers; it’s a B2B-first model. Our digital marketing efforts focused on:

• • Managing incoming B2B queries via social platforms.
  • Creating curiosity and brand awareness among prospective buyers and distributors.
  • Positioning Tulsi Sarees as a trusted manufacturer in the cotton saree space.

The Results

The Tulsi Sarees Instagram page saw a significant rise in engagement, brand queries, and visibility in their core market. With strategic marketing for sarees, we were able to honor their traditional values while amplifying their presence in a modern world.

Final Threads

Our work with Tulsi Sarees underscores the power of thoughtful, targeted digital marketing for sarees. Whether it’s creating trendy reels, building brand experiences, or nurturing B2B relationships we tailor each stitch of our strategy to elevate the brand.