When Hurrems India set out to bring the rich, indulgent flavors of Turkey to Indian shores, they knew their brand had to resonate as much with the eyes as it did with the palate. As a premium brand offering authentic Turkish sweets and confectioneries, Hurrems needed a creative partner that understood the nuances of cultural storytelling and luxurious presentation. That’s where The Brand Brewery stepped in.

Designing a Visual Experience as Rich as Turkish Baklava

At The Brand Brewery, we believe every brand has a story to tell. For Hurrems India, it was about transporting customers into the vibrant world of Istanbul’s royal kitchens. Our creative team took inspiration from traditional Ottoman motifs, ornate tiles, and Turkish artistry to craft visuals that felt both regal and authentic.

1. Hurrems Packaging

The packaging needed to reflect the opulence of the product inside. From color palette to typography, every element was thoughtfully curated. We incorporated elegant patterns and gold accents to elevate the Hurrems packaging and give it a rich, celebratory feel that speaks to both heritage and luxury.

2. Hurrems Gift Boxes

Turkish sweets are more than just desserts—they’re tokens of celebration, hospitality, and love. Keeping that in mind, we designed bespoke Hurrems gift boxes that are perfect for festive gifting. The boxes balance sophistication with storytelling, making each unboxing a delightful experience.

3. Menu Card Design

Every touchpoint matters. Our design for the menu card brought consistency to the customer journey. With clean layouts and Turkish-inspired illustrations, we ensured the design echoed the same premium feel as the packaging and gift boxes.

Authenticity Meets Aesthetics

What made this collaboration truly special was our shared commitment to authenticity. The Brand Brewery didn’t just create design elements—we built an experience. From the moment a customer picks up a box of Turkish Baklava from Hurrems, they’re enveloped in a tale of culture, craftsmanship, and elegance.