When Tokike, a brand offering high-end bags and accessories, entered the competitive Indian market, it needed more than just visibility—it needed real conversions and sustainable growth. That’s where The Brand Brewery stepped in.

We combined sharp strategy with agile execution to craft a full-scale performance marketing campaign that delivered results: a 1.5x ROAS in under three months.

Laying the Foundation: Understanding the Tokike Brand

Tokike operates in the niche category of premium wear—a space where aesthetics, quality, and consumer trust are everything. Before launching campaigns, we conducted a detailed brand study to understand Tokike’s voice, audience, and market potential.

Armed with insights, we created a month-wise growth strategy tailored to Tokike’s goals. Our aim? Position Tokike as a desirable yet accessible brand for style-conscious shoppers.

The Execution: Multi-Platform Ecommerce Marketing 

We deployed a targeted e-commerce marketing strategy that combined both Meta and Google ecosystems to reach, engage, and convert Tokike’s audience.

Meta Ads: Visual Storytelling Meets Precision Targeting

• Carousel ads showcased Tokike’s premium bags with high-impact visuals.
  
  
• Shopify catalogue integration allowed for dynamic product retargeting.
  
  
• Multiple ad sets tested variations in creatives, messaging, and audience segments.
  
  

Communication that converts

A performance campaign is only as good as its messaging. Our communication-focused approach ensured every ad spoke directly to Tokike’s target buyer, elevating the brand’s premium positioning and driving action.

Results: Real Growth, Measured Impact

In just under three months:

• Tokike achieved 1.5x Return on Ad Spend (ROAS)
  
  
• Saw steady growth in traffic, engagement, and conversions
  
  
• Established a foundation for long-term scalability and brand recall
  
  

Why It Worked

Our success with Tokike came from a blend of deep market understanding, data-led targeting, and creative storytelling. As a digital marketing agency with proven results in performance marketing in India, we understand what it takes to launch and scale premium e-commerce brands.