Pro Kabaddi Launch / Star Sports

Kabaddi, a game deeply rooted in India’s heartland, has seen a remarkable transformation into a premier sporting spectacle. The Brand Brewery (TBB) took immense pride in partnering with Star Sports Experiential to craft an unforgettable Pro Kabaddi Launch in 2019. Our mission was to blend tradition with innovation, creating a groundbreaking Sports Event Activation that captured the essence of the sport while amplifying the league’s presence nationwide.

A Vision Rooted in Indian Passion

The thunderous chants of “Kabaddi, Kabaddi” have echoed across Indian villages and cities for generations. In 2019, as Hyderabad geared up for the grand opening of Pro Kabaddi Season 7, we knew this was more than just another campaign—it was an opportunity to reignite a cultural legacy. Our challenge was to craft an Experiential Marketing India strategy that would celebrate the sport’s grassroots appeal and elevate it to a global platform.

A Monumental Tribute to Kabaddi

In a country where sporting passion runs high, a conventional promotional campaign wouldn’t do justice to the sheer energy of Kabaddi. To create a spectacle that resonated with the spirit of the game, we conceptualized something never seen before—a towering 500-ton floating hoarding on Hyderabad’s iconic Hussain Sagar Lake. The massive installation, standing tall against the city skyline, was a symbol of Kabaddi’s unwavering strength and growing prominence.
As the sun set on the eve of the launch, star players unveiled this colossal structure, setting social media abuzz and grabbing headlines across national publications. The visual grandeur of the hoarding was more than just an advertisement—it was a statement that Pro Kabaddi Promotion had reached new heights. For ten days, this landmark installation stood as a beacon of excitement, drawing thousands of spectators and passersby, each capturing and sharing the moment, making it a viral sensation.

An Unparalleled Sports Event Activation

The launch event seamlessly blended tradition and modernity, mirroring the sport itself. From local folk performances celebrating India’s rich kabaddi heritage to high-energy light shows that symbolized the league’s electrifying future, every detail was meticulously planned to create an immersive experience. The roaring enthusiasm of fans and the presence of Kabaddi stalwarts made the launch more than just a marketing activation—it was a cultural festival in itself.

A Legacy of Experiential Marketing in India

At The Brand Brewery, we believe in crafting experiences that leave a lasting imprint. This Pro Kabaddi Launch was not just about visibility; it was about storytelling—one that honored India’s sporting spirit while setting a new benchmark in Star Sports’ Experiential campaigns. By embracing bold creativity and strategic execution, we reinforced our position as pioneers in Experiential Marketing India.
As Pro Kabaddi continues to grow, we take pride in having played a part in its journey, proving that when tradition meets innovation, magic happens. Our 2019 launch remains a testament to the power of immersive brand experiences in sports, bringing the pulse of the nation closer to the game they love.