Empowering Brand Experience, Influencing Decision Making. 
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01 Brief
The client wanted an impactful OOH idea to launch Pro Kabaddi Season 2018 in Hyderabad, aiming for massive PR and buzz as the city hosted the first match.
02 Approach
The Brand Brewery team went beyond traditional OOH channels, seeking an innovative solution that would make a bold statement for India’s second-biggest sports league.
03 Solution
We conceptualized a 500-ton floating hoarding, placed at the iconic Hussain Sagar lake in Hyderabad. This larger-than-life installation, launched by Pro Kabaddi’s star players, captured widespread attention for 10 days, creating unprecedented buzz for the season.