When passion meets performance, Aprilia Racers Day is born and for the very first time, this iconic global event makes its way to Indian soil. The Brand Brewery (TBB) is proud to have conceptualized, managed, and executed the debut of Aprilia Racers Day in India, hosted at the legendary Kari Motors Track in Coimbatore.

Introducing Racers Day to India: A First for Aprilia Events in India

Racers Day India wasn’t just an event; it was a celebration of speed, skill, and soul. An international IP by Aprilia, Racers Day Aprilia is curated for the true biking enthusiast those who live for the thrill of the track and swear by performance motorcycles.

As the digital marketing and events partner, TBB took charge of everything from ideation to execution. Our vision? To create an unforgettable experience that mirrors Aprilia’s international standards while celebrating the Indian biking community.

What Went Down at Kari Motors Track

The two-day extravaganza was nothing short of epic. With the picturesque Kari Motors Track serving as the playground, bikers from across the country converged for a weekend of adrenaline and camaraderie.

• 2-Day Training Programme: Designed exclusively for experienced Aprilia riders, the sessions focused on track riding, safety, and technique under professional supervision.
• Hot Laps with Lorenzo Savadori: The crowd went wild as Aprilia’s MotoGP rider, Lorenzo Savadori, hit the track and shared tips and thrills with fellow riders.
• Star Appearance by John Abraham: Actor, biker, and Aprilia enthusiast — John Abraham graced the event, interacting with fans and riding alongside the community, amplifying the event’s buzz across media and social platforms.
  

Managed by The Brand Brewery, From Start to Finish

We didn’t just run an event; we engineered an experience:

• End-to-End Event Management: From track coordination to bike showcases, food & beverage stalls, and safety infrastructure  everything was seamlessly handled by TBB.
• Digital Marketing & Influencer Integration: Collaborating with biking influencers, we built a powerful digital presence pre- and post-event, fueling engagement and ticket sales.
• Ticketing & Logistics: Complete registration, attendee support, and on-ground logistics all streamlined to deliver a smooth participant experience.
  

Why This Matters for Brands & Bikers Alike

The success of Aprilia Racers Day in India is a testament to the growing passion for premium motorbiking and performance events. With strategic marketing, flawless execution, and strong influencer partnerships, The Brand Brewery has once again demonstrated its capability to launch global IPs in India with impact.