Empowering Brand Experience, Influencing Decision Making. 
01 Brief
Sanofi needed a memorable launch for its Global Capacity Centre (GCC) in Hyderabad, the largest of its four strategic global hubs.
02 Approach
The Hyderabad hub, established in 2019, has grown significantly, offering diverse services to Sanofi globally. Our team drew inspiration from the city’s rich history, planning a Nizam-style welcome to reflect Hyderabad’s cultural grandeur and to honor the scale of this new state-of-the-art, sustainable facility.
03 Solution
The 7-day launch featured VIPs including Sanofi’s global leadership, Telangana’s IT minister, and embassy members. The event celebrated the city’s culture with thematic décor, a grand reception, engaging presentations showcasing Sanofi’s vision, and local highlights like Hyderabad biryani and interactive activities.
