Empowering Brand Experiences, Influencing Decision Making. 
01 Brief
Promote high-end gaming products in India, positioning Made in Taiwan products as the best in quality and performance, while establishing Taiwan Excellence (TE) as a symbol of trust and excellence.
02 Approach
Recognizing eSports as the next big thing in India, we developed a unique IP that brought together top gaming brands from Taiwan. With India emerging as a leading gaming market and eSports officially recognized as a sport, the timing was perfect to launch something groundbreaking.
03 Solution
We launched India’s first professional eSports gaming championship, the Taiwan Excellence Gaming Cup (TEGC), in 2014. For the first time, Indian gamers could experience and compete in a professional event similar to global championships. Sponsored by top Taiwanese brands like MSI, Cooler Master, Thermaltake, ROG, and ACER, TEGC reached a pan-India audience through regional eliminations and a mobile showroom that traveled to 90 cities, showcasing cutting-edge gaming technology. Running for 10 years, TEGC became India’s longest-running gaming championship, nurturing top gamers who now compete globally, having started their journey with TEGC.
TEGC India: Powering India's eSports Revolution with Taiwan Excellence
In the dynamic world of gaming, TEGC India has emerged as a game-changer, setting new benchmarks for eSports championships across the country. Powered by the spirit of innovation and quality from Taiwan Excellence (TE), the Taiwan Excellence Gaming Cup has become synonymous with trust, performance, and groundbreaking gaming experiences in India.
The Rise of eSports and the Birth of TEGC India
Recognizing the explosive growth of eSports in India and the nation’s passion for gaming, The Brand Brewery created a unique intellectual property that would redefine the gaming landscape. In 2014, we proudly launched the Taiwan Excellence Gaming Cup — India’s first-ever professional eSports championship.
At a time when eSports was still finding its footing in India, TEGC opened the floodgates of opportunity for aspiring gamers. It brought together the very best of Taiwanese innovation, with globally renowned brands like MSI, Cooler Master, Thermaltake, ROG, and ACER sponsoring the event. For the first time, Indian gamers could experience professional-level competition akin to international standards — right here at home.
A Pan-India Gaming Phenomenon
The TEGC India initiative went beyond just an event; it became a movement. Through regional eliminations held across the country and a one-of-a-kind mobile showroom that traveled to over 90 cities, Taiwan Excellence brought cutting-edge gaming technology directly to gamers’ doorsteps. This outreach ensured that even gamers in tier 2 and tier 3 cities had a chance to experience world-class gaming setups and participate in high-level competition.
By democratizing access to premium gaming hardware and fostering grassroots talent, TEGC helped lay the foundation for India’s vibrant eSports ecosystem.
10 Years and Counting: The Longest Running Gaming Cup in India
Today, TEGC India proudly holds the title of the longest running gaming cup in India, having completed a remarkable 10-year journey. Over the years, it has not only provided a platform for thousands of gamers but also helped launch the careers of many professional players who now compete on the global stage.
The Taiwan Excellence Gaming Cup has consistently showcased why “Made in Taiwan” stands for the very best in quality, innovation, and performance. Each edition has raised the bar higher, reinforcing Taiwan Excellence as a symbol of trust for Indian gamers and tech enthusiasts alike.
Taiwan Excellence: Setting New Standards for Gaming Innovation
Through initiatives like TEGC India, Taiwan Excellence has firmly established its reputation as the gold standard for gaming and technology products in India. From high-performance laptops and state-of-the-art peripherals to industry-leading cooling solutions, Taiwanese brands continue to power the dreams of Indian gamers.
At The Brand Brewery, we are proud to have been the driving force behind this journey, creating a lasting impact on India’s gaming community and championing the excellence of Taiwanese technology.