Empowering Brand Experience, Influencing Decision Making. 
01 Brief
Promote high-end gaming products in India, positioning Made in Taiwan products as the best in quality and performance, while establishing Taiwan Excellence (TE) as a symbol of trust and excellence.
02 Approach
Recognizing eSports as the next big thing in India, we developed a unique IP that brought together top gaming brands from Taiwan. With India emerging as a leading gaming market and eSports officially recognized as a sport, the timing was perfect to launch something groundbreaking.
03 Solution
We launched India’s first professional eSports gaming championship, the Taiwan Excellence Gaming Cup (TEGC), in 2014. For the first time, Indian gamers could experience and compete in a professional event similar to global championships. Sponsored by top Taiwanese brands like MSI, Cooler Master, Thermaltake, ROG, and ACER, TEGC reached a pan-India audience through regional eliminations and a mobile showroom that traveled to 90 cities, showcasing cutting-edge gaming technology. Running for 10 years, TEGC became India’s longest-running gaming championship, nurturing top gamers who now compete globally, having started their journey with TEGC.